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A visit with Esther Thorson, Professor, School of Journalism
Additional Interview Clips
Thorson’s research and the process of developing a model
Examples of the “media choice model” in different news media
Building a research center for MU’s School of Journalism
Thorson’s early research projects
Using the Internet to advertise
Thorson made a fellow of the American Academy of Advertising
The PRIME Lab
Topics:
journalism,
research,
Thorson’s early research involved the Psychological Research on Information and Media Effects Lab conducts advanced research on the physiological responses people have to mass media messages.