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Adapting to an Ever-Changing Digital Revolution

A visit with Esther Thorson, Professor, School of Journalism

By LuAnne Roth
Published: - Topics: media advertising journalism internet

Thorson’s early research projects

Topics: advertising psychology

Having a Ph.D. in psychology has aided Thorson in observing and understanding people and how they respond to messages, and her research program calls upon her to be a “jack-of-all-trades.” She spent a lot of her early years in advertising research, looking at people’s responses to ads and figuring out what kinds of visual images or auditory stimuli grabs and holds their attention.