Connecting you with the University of Missouri’s innovative research and creative activityAdapting to an Ever-Changing Digital Revolution
A visit with Esther Thorson, Professor, School of Journalism
Additional Interview Clips
Using the Internet to advertise
Topics:
journalism,
advertising,
Internet Advertising: Theory and Research, which Thorson co-edited with David W. Schumann (University of Tennessee) and now in its second edition, was the first book on Internet advertising. Its contributors are some of the most innovative scholars in the area of advertising and the Internet.