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Interpreting Purchasing Power

A visit with Suraj Commuri, Assistant Professor, Marketing Department

By LuAnne Roth
Published: - Topics: marketing consumerism Marketing Mavericks marriage personal finance

When the Wife is the Primary Bread-Winner

Topics: personal finance finance

Who controls the proverbial purse strings? Husband and wife decision-making in nonconventional households (in which the wife is the primary income earner).