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A Multimedia Manifesto

A visit with Mike McKean, Chair, Convergence Journalism

By Sean Powers
Published: - Topics: convergence journalism journalism multimedia technology television

The Value of Storytelling with Convergence

Topics: convergence journalism

McKean says a journalist who can tell a story in multiple media bridges the gap between the audience and the reporter. “They have to interact much more closely with the audience and not just assume that they are passive receptacles for the content that we create,” McKean explains. “There are multiple correct ways to tell the story depending on the story itself and the content that is available to tell it.”