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Comparing Candy and Cocaine

A visit with Matt Will, Assistant Professor of Psychological Sciences

By Brittany Barr
Published: - Topics: drug addiction food addiction neurochemical psychology food

Why We Don't Binge on Broccoli

Topics: psychology neurochemical

Will describes the fundamental focus of his research, the neurochemical roots of food addiction. His methods involve mimicking a natural process to examine the effects of feel-good chemicals, naturally present in the brain, on the dietary habits of rats.