http://www.syndicatemizzou.org Fri, 09 Jan 2009 03:53:03 GMT en-us 40 Center for eResearch Connecting you with the University of Missouri’s innovative research and creative activity http://www.syndicatemizzou.org/images/logo.png 384 80 http://syndicatemizzou.org/resources/commuri/ipod/commuri1-marketingmavericks.m4v Education http://syndicatemizzou.org/resources/commuri/ipod/commuri1-marketingmavericks.m4v "Marketing Mavericks"—people who exercise a new kind of power in the online world by influencing consumer behavior online. How people use this online information from specific purchasing websites (such as Amazon.com), where people post reviews of products and where other people read those reviews as part of their decision-making process. Research methods: using the internet to unobtrusively gather data about people’s real behavior, prior to more direct investigation by questionnaire or interview. 3 Fri, 12 May 2006 16:43:09 GMT http://syndicatemizzou.org/resources/commuri/ipod/commuri4-trends.m4v Education http://syndicatemizzou.org/resources/commuri/ipod/commuri4-trends.m4v The complex world in which the Marketing Mavericks live and work. 3 Fri, 12 May 2006 16:44:24 GMT