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Desegregating the Dollar: How white corporate America profited from desegregation and the Civil Rights Movement

From an interview with Robert Weems, Professor, History Department

By examining the economic results of desegregation in the insurance industry, Weems began to notice how corporate America profited as well from the Civil Rights Movement. The result was his second book, Desegregating the Dollar: African American Consumerism in the Twentieth Century (1998)—a comprehensive look at the African-American community as a consumer base in the U.S.