While Mirae Kim was a graduate student in Pittsburgh, a conversation with a friend clarified her future research interests. As Kim describes it, her friend said “My mom always makes a donation every year to the Carnegie Museum, though she rarely visits it.” When Kim asked why, her friend answered, “Well, she is a Pittsburgher, and she feels like it’s just ‘our thing.’” Kim realized, “So, as a community member, she feels like she is obliged to make some gift every year; it’s just something that she has to do. And I just got so fascinated: why do people make [these gifts]? Why do they feel they need to do that?” It was a practice she had not seen growing up in South Korea or studying abroad in New Zealand. In the United States, however—particularly Pittsburgh, a city known for charitable giving—Kim was intrigued by patrons making small donations—under $100—to arts organizations. Moreover, arts organizations’ share of revenue from individual donors was huge: “It wasn’t just a small amount,” Kim emphasizes, “but often fifty percent or more of their revenue stream.” She wanted to learn more: why do people make these gifts? What is the role of small gifts? What kind of contribution does the nonprofit sector make to the community?
Dr. Kim describes the interest in the arts field about civic engagement, and discusses her research on arts organizations and community engagement.
Dr. Kim relates how she became interested in studying nonprofit arts organizations, and describes the different ways the nonprofit sector and nonprofit organizations function in the United States.
Dr. Kim traces the shift in focus for arts organizations from education to broader definitions of community engagement.
Dr. Kim gives a few examples of how arts organizations have built community engagement programs.
Dr. Kim describes her methodology for her quantitative survey, and discusses her interviews with the general managers of nonprofit arts organizations.