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Larsen gathers his data through a variety of different methods ranging from ethnographic field research to content analysis and GIS. But the method he prefers is called “participant observation,” an approach in which “you go and live with the people for an extended period of time, so you can start to learn how they think and feel and act.” In fact, Larsen considers participant observation to be a base line for all the research he does because “you gain an insight by participating in the culture.”