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Dr. Kim discusses how her teaching and research intersect.
Revisiting the old theory: Who is actually playing the “gatekeeper” role in household purchases?
Couples in these households going to elaborate lengths to avoid or disguise the wife’s role as primary earner.
The time-consuming but gratifying process of data-gathering via face-to-face interviewing and observing couples in their natural contexts.
Who controls the proverbial purse strings? Husband and wife decision-making in nonconventional households (in which the wife is the primary income earner).