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Articles Tagged with wife

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When the Wife is the Primary Bread-Winner

From an interview with Suraj Commuri, Assistant Professor, Marketing Department

Who controls the proverbial purse strings? Husband and wife decision-making in nonconventional households (in which the wife is the primary income earner).

Disguising Roles

From an interview with Suraj Commuri, Assistant Professor, Marketing Department

Couples in these households going to elaborate lengths to avoid or disguise the wife’s role as primary earner.

Revisiting the Old Theory

From an interview with Suraj Commuri, Assistant Professor, Marketing Department

Revisiting the old theory: Who is actually playing the “gatekeeper” role in household purchases?

Going Inside People's Homes

From an interview with Suraj Commuri, Assistant Professor, Marketing Department

The time-consuming but gratifying process of data-gathering via face-to-face interviewing and observing couples in their natural contexts.