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Who controls the proverbial purse strings? Husband and wife decision-making in nonconventional households (in which the wife is the primary income earner).
Couples in these households going to elaborate lengths to avoid or disguise the wife’s role as primary earner.
Revisiting the old theory: Who is actually playing the “gatekeeper” role in household purchases?
The time-consuming but gratifying process of data-gathering via face-to-face interviewing and observing couples in their natural contexts.